Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today’s complex business world.
The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition features updated research, cases and examples. As a result, you’ll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.Strategic Management: A Competitive Advantage Approach, Concepts and Cases 18th Edition is written by Fred R David; Forest R. David; Meredith E. David and published by Pearson. ISBNs for Strategic Management are 9780137963201, 0137963203 and the print ISBNs are 9780137897667, 0137897669. Additional ISBNs include 9780137963232, 9780138159207, 9780138168315.
Reviews
There are no reviews yet.